Forbes magazine published online Thursday analysis, the paper said although apple in the aggressive use of weapons such as HTC lawsuit against samsung competitors to protect the interests of the United States, but it limits the Europe and Australia the development of the market. For potential market in China, they may need to cut price competition and iPhone.
Apple has been actively Sue samsung, such as HTC competitors to protect them in the United States and other of the profits of the market, but so far, apple limit themselves in Europe, Australia and other developed nations.
But facing huge potential and in the crystal iphone 4 cases growing smartphone market in China, apple now focus on promoting the market penetration. Apple may be facing a threat, that is including the association, zte, TCL, cool and konka, China mobile phone brand form an alliance back to foreign threats, strengthen their patent portfolio.
The next smartphone center–China
According to the market research firm Strategy Analytics figures published in the third quarter of last year, according to the calculation, China has already surpassed the United States as the world’s largest smartphone market, this is mainly thanks to China’s huge population.
But China’s 2010 smartphone permeability only about 15%, with the development of China’s national strength, the purchasing power of the ordinary Chinese in ascension, the Chinese market smartphone demand will increase. Even apple CEO Tim Cook (Tim Cook) also admitted that China market has great potential and he in the fourth quarter of fiscal 2011 earnings apple conference that China is now apple business fastest growth area, apple is trying to do the best in the promotion of a brand.
IPhone through China unicom has listed on China, China mobile and China telecom and operation iPhone plan.
However, China’s telecom industry seems to be more inclined to operation cheap smartphone, but not from apple, samsung and nokia smartphone of high prices. According to the latest report, China wireless operators had started actively promote price in RMB 1000 smartphone, smartphone these by huawei, zte, lenovo, cool, TCL and mulberry of Chinese brand to offer.
Since most of the Chinese users are still unable to buy the smartphone high price, the strategy for China mobile phone manufacturers will bring huge profits.
IPhone price cut
Interesting is, apple will be in China by the iPhone price? Apple may eventually will China market price of the iPhone down, but it needs to rely on their long-term strategy, that is dependent on patent infringement litigation temporarily stop the development of competition.
Apple has in many countries to samsung launched a lawsuit and special selection in Germany, France, Italy and other European countries to put forward to samsung litigation, these areas happened to be apple share is Android manufacturers erosion of the market. On the other hand, the iPhone in the UK do well, apple is very few in the country at present to rival filed the lawsuit.
So far, apple has not yet filed suit to Chinese manufacturers, but Microsoft, nokia has filed suit. Microsoft has requirements such as huawei, company pay licensing fees, nokia is put forward to some of the mobile phone manufacturers patent litigation.
Because China is recognized as the most potential growth of the market, so apple soon will join is expected to patent litigation. But Chinese manufacturers now has already formed the alliance, this will be for apple for any manufacturer puts forward patent infringement litigation caused more difficult.
If apple can’t through the patent litigation hinder the development of the Chinese manufacturers, so they will probably earlier price down iPhone.
Apple has been actively Sue samsung, such as HTC competitors to protect them in the United States and other of the profits of the market, but so far, apple limit themselves in Europe, Australia and other developed nations.swarovski iphone cases